Giants to buy now and pay later to commemorate Tuesday’s World Rainforest Day Clarna And Dutch brands Scotch & soda With a joint commitment to plant 10,000 trees when consumers shop for the brand, we have launched a long-term fashion brand partnership with Trees for All.
Trees for All is a global scope foundation that has been conducting tree planting projects in Latin America, Africa, Asia and the Netherlands for over 20 years.
The 10,000 trees planted by Scotch & Soda and Klarna are from the Carrara National Park in Costa Rica. Bongo Ghana district in West Africa.
As of this week, every time you make your first purchase of Klarna from a fashion brand’s web store, you’ll see trees planted on behalf of each customer, certified by Trees for All.
“It’s a very easy way for the Scotch & Soda community to do good and contribute to tree planting in the clear areas where it is most needed,” said Stéphane Jaspar, CMO of Scotch & Soda.
Of the 10,000 committed trees, half will be devoted to restoration work in the Ecological Corridor of Carrara National Park. The park, one of Central America’s most biodiversity nature reserves, suffers from extensive deforestation. Trees for All aims to restore the cloud forests of Turbulares Mountains.
The Ghana project takes place in one of the driest regions of the country, home to important water sources that farmers and surrounding villages rely on for drinking water and irrigation. Over the next three years, Trees for All will reforest the eroded 50 km riverbanks and train more than 1,500 farmers on initiatives such as forest conservation and sustainable land use technologies.
At the end of June, Scott & Soda began publishing the number of trees planted on its website’s dedicated Trees for All page, with more Trees for All projects starting this year.
In addition, the brand has promised to further protect its forests by partnering with a charity canopy that is cooperating and focusing on sourcing forest products to protect the world’s ancient and endangered forests. .. That’s because the fashion industry uses wood to make cellulose fabrics, which plays a major role in forest erosion.By signing up CanopyStyle The initiative program Scott & Soda is committed to using 100% forest-based fiber in its collection from producers of the “Green Shirt” rank of canopy hot buttons. Lenting By 2025. ”
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Scotch & Soda links with Klarna for tree planting campaign
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