We received an interesting email into the show yesterday, about non-alcoholic beverages. It was from a concerned parent who contended that the way these beverages are being sold currently, outside of off-licence areas, is inappropriate. They say it’s normalising alcohol brands, is acting as a gateway to underage drinking, and is circumvention marketing at its best. To discuss this further we were joined on the show by Dr Sheila Gilheaney, CEO of Alcohol Action Ireland.
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