As reported by Business Insider, dark meat is not as pricey as white meat. It’s true that major fast-food brands like McDonald’s, Popeyes, and Chick-fil-A use chicken to a large extent in their regular meal options. While it is undeniable that many Americans prefer white meat, dark meat may be a good solution for those who want something else that’s a bit more satisfying and can sustain their cravings.
The bottom line is not too complicated: dark meat options should basically not be ruled out in the fast-food market as of now. “We’re a very white meat-focused market, but the supply is growing low,” said industry expert Darren Seifer. His point is simple: Selling more dishes made with dark meat may help reduce losses in general and make things a lot more sustainable for brands to continue offering a more robust variety of meals to customers.