Chocolate and pancakes are among the UK’s most searched for vegan foods, according to latest research.
Conducted by Myvegan, the data found that an average of 40,500 Google searches were made each month for ‘vegan recipes’.
Ranging from those who are the strictest vegans to those who would call themselves flexitarians, the vegan way of life is becoming more and more popular, with the data revealing a sweet tooth couldn’t be avoided for those wanting to change their ways.
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Topping the list with an average of 33,100 Google searches per month was ‘vegan chocolate’, with ‘vegan pancakes’ in a distant second with 22,200 searches a month.
The highest ranked savoury vegan recipe was ‘vegan cheese’ where more than 18,000 searches were made on Google.
The finds, which analysed Google data for over 100 common vegan meals, ingredients and alternatives, produced a varied list, with more than 12,000 people searching for the perfect ‘vegan Yorkshire pudding’ recipe.
The analysis also revealed that searches for ‘vegan birthday cake’ were up 675 per cent on the past 12 months, while ‘vegan mac and cheese’ was up 733 per cent.
‘Vegan quiche’ had the biggest surge of all though, reporting a whopping 3,800 per cent search increase on the previous year.
The complete list for the top 10 most Googled vegan foods:
- Vegan chocolate – 33,100 average monthly searches
- Vegan pancakes – 22,200 average monthly searches
- Vegan cheese – 18,100 average monthly searches
- Vegan banana bread – 18,100 average monthly searches
- Vegan brownies – 14,800 average monthly searches
- Vegan chilli – 12,100 average monthly searches
- Vegan Yorkshire pudding – 12,100 average monthly searches
- Vegan chocolate cake – 12,100 average monthly searches
- Cauliflower steak – 9,900 average monthly searches
- Vegan birthday cake – 9,900 average monthly searches
Adele Halsall, Myvegan writer said: “While in the past these types of foods might have only been available from specialised vegan bakeries or alternative food shops, they’re now found in our local supermarkets, or can be whipped up easily at home.”
She added: “With an endless array of dishes and treats able to be made vegan, there’s no excuse not to dive into what plant-based eating has to offer.”
“Whether you’re craving your favourite pizza, an indulgent breakfast or a comforting dinner, there’s bound to be a plant-based dish out there for you, with growth in demand only promising to push the possibilities further.”
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